EXPERIENTIAL DESIGN 

These pieces function both in the US and global communities, so are developed to be nimble and holistic in their representation of OneSight.

OneSight believes that when the world sees better, the world lives better—and that with clear vision, we can take on humanity’s greatest challenges. What makes this vision so challenging is that it requires a lack of vision to understand it. Because of this, experiential design is crucial to OneSight’s mission and future success. The projects, kits, and pieces developed emphasize empathy and have a goal of bringing what it truly means to have a life-altering vision impairment to heart. They are meant to immerse their audience in OneSight’s brand, impact, and patient stories.

Below is a selection of experiential pieces that are developed around three primary areas: OneSight’s parent brand, sustainable vision centers, and charitable vision clinics. Each of these can live in multiple different environments around the globe, so are developed to be nimble and holistic in their representation of OneSight.

VISION SCREENING

This interface was designed to eliminate the need for clutter and additional design elements on the screen, allowing the user to focus on the task at hand: understanding their vision and possible vision impairment.

Pivoting means of vision screening to a virtual interface

When this tool was created in early 2020, the majority of the world was under shelter in place orders from their governments due to a global pandemic. With in-person vision screening clinics being canceled, and with school and work being conducted at home, the ability to test your, or your child's vision, at home became a necessity. Hosted within OneSight's website, this tool also helps to support raising awareness for the non-profit, all fulfilling their goal: providing accessible, quality vision care all over the world, free of cost.

A common object; the credit card, was used to make sure that the patient was an appropriate distance away from the screen, in an effort to regulate results. Additionally, as some users may be less familiar with technology across the globe, minimal navigation and instant transitions were used to limit clicks and user decision making.

Additionally, OneSight felt it important to provide training on how to conduct a vision screening event in person, to support the website. The following booklet was developed to provide descriptions & instructions for the various volunteer recruiting processes, roles, & key points throughout the vision screening event that is being hosted in-person.

FUNDRAISING

Closing the vision care gap is a top priority for OneSight, and to do so, fundraising is critical. Building off the awareness and organizational recognition established by the marketing campaigns and in-house efforts, these fundraising pieces create deepening moments with the audience to build a lasting relationship. The following pieces supported specific fundraising campaigns, audience engagement, and one-off fundraising efforts.