CARL H. LINDNER COLLEGE OF BUSINESS

Digital

Digital projects focused on social media presence management and campaign building and creating a cohesive and unified presence across all social media and online outlets. In regards to content, by staying up to date on current trends, utilizing analytics, and putting together high-quality content, the college's social media level of engagement was nearly tripled.

Print

Print projects for the college ranged from brochure design to book design. All considered typographic hierarchy, audience engagement, and creating unique designs within existing brand standards.

EXPERIENCE-BASED LEARNING AND CAREER EDUCATION OFFICE

Projects for the Experience-Based Learning and Career Education (ELCE) office include both print and digital pieces. Primarily focused on marketing the different services and courses that the ELCE office has to offer with a target audience of Arts & Sciences students, these pieces again lived under University of Cincinnati brand guidelines.