INBOUND MARKETING

Start Something Bold

The following pieces highlight a brand refresh for Start Something Bold, a front-end innovation firm.

During my time at Start Something Bold, the organization was undergoing brand and service offering exploration, to offer a better and more impactful experience for their clients. Throughout this process, I helped to shape the story the organization was presenting about their service offerings, which were quite complex and personalized to each client, in a way that was both clear and engaging to new and old audiences. I then re-envisioned the organization's brand identity, through a new website, photography, and print materials. This carried over to worksheets and other research collateral that tied in the services offered.

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Journey Mapping, Product Family Mapping, Research Moderation Activities and Synthesis

Journey Mapping, Product Family Mapping, Research Moderation Activities and Synthesis

Start Something Bold · October - December 2019

Brand strategy, inbound marketing, and storytelling