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INBOUND MARKETING
Start Something Bold
The following pieces highlight a brand refresh for Start Something Bold, a front-end innovation firm.
During my time at Start Something Bold, the organization was undergoing brand and service offering exploration, to offer a better and more impactful experience for their clients. Throughout this process, I helped to shape the story the organization was presenting about their service offerings, which were quite complex and personalized to each client, in a way that was both clear and engaging to new and old audiences. I then re-envisioned the organization's brand identity, through a new website, photography, and print materials. This carried over to worksheets and other research collateral that tied in the services offered.
Journey Mapping, Product Family Mapping, Research Moderation Activities and Synthesis
Start Something Bold · October - December 2019
Brand strategy, inbound marketing, and storytelling